TORONTO, CANADA. September 13, 2017—Premise LED Inc. (formerly CORE Products Canada Ltd.) has announced today the acquisition of the assets of Infinite Electrical Sales Inc. (Infinite), its manufacturer’s sales agent for the Southwestern/Central Ontario and GTA areas. Executed namely for the acquisition of the Infinite’s sales team, the strategy will bring over 50 years of sales, lighting design, and energy savings analysis experience to help enhance the level of product knowledge and support for Premise LED’s distributor network.
Headquartered in Kitchener, Ontario, Infinite is known for its excellence in service since 1991. Being the brainchild of the legendary Don Snider, it is an agency that grew because they committed to their clients and showed that customers were more important than the immediate bottom line.
“Infinite has been our agent since 2013—they’ve played an integral role in our success. Their style of doing what it takes to build lasting, positive relationships has really resonated with us because that’s the core on which we’ve built our business,” explained Nick Wagner, President of Premise LED. “During our annual contract-renewal meetings, it became apparent that we needed to evolve our relationship. Agencies are often victims of their own success and manufacturers end up suffering from their own short-sightedness. We wanted to keep our team together, and this seemed like the most logical way to do it.”
“From our side, Premise LED has always impressed us with their unique approach to business,” added Greg Stopay, President of Infinite. “When they came to us with this idea, we thought it was pretty unorthodox. However, when you look at the changes happening in our industry and the need for increased support at the branch level, it makes perfect sense.”
The acquisition of Infinite aligns with Premise LED’s plans for growth and increased focus on sales support across Canada. The Infinite team will officially join Premise LED Inc. on October 1st, 2017.